Homemade · Complete in 10 Minutes

Complete nutrition.
Homemade.
Fresh daily.
Made in India.

Balanced by Growlrr. Homemade by you.

From₹242/dayfor a 4 kg cat·₹694/dayfor a 20 kg dog*

* All-in daily cost — including meat sourced at market rate from Blinkit, Licious, or your local butcher. Still cheaper than premium wet food.

Homemade feels right — we make sure it's complete. The freshest, most cost-efficient way to feed your dog or cat — straight from your kitchen.

  • Real food you choose
  • Nutrition that stays correct
  • More nutrition. Less cost.
Build Your Pet's Recipe
Works withblinkitLiciouszeptoAmazon Freshor your local butcher — your call.
Bella and Macaroni — white cat and golden retriever with fresh food bowls and Growlrr precision block
Allometric nutrition.

Scaled to your pet's size and needs.

Works with what you already buy
Homemade from Blinkit, Licious, local butcher or supermarket.
Built for variation, not perfect days
Handles daily swaps — different meats, different markets.
More nutrition. Less cost.
Healthier than kibble. Half the cost of premium wet pouches.

Made for real life

  • Use what's convenient
    Your choice, your routine.
  • Fits into daily life
    No new process. No extra effort.
  • No special sourcing
    Real ingredients. Real simple.

Nutrition that stays correct

  • Built on real science
  • Every essential nutrient
    In the right amounts.
  • Works even when feeding varies
    Nutrition that stays consistent.

Costs less. Saves more.

  • Save 50%+ vs wet food
    More nutrition for less.
  • ~3.4× cheaper than kibble*
    Per unit of animal protein.
  • ~18% GST advantage
    5% vs 18% on pet food.

*Typical market comparison.

Homemade pet food ingredients — Blinkit, Amazon Fresh, Licious, Zepto groceries with a Growlrr block in a warm Indian kitchen
Easy-Peasy Recipes

Start feeding
homemade—
without the guesswork.

Your groceries. Your kitchen. Our block.

Steam it, crumble one in, serve. Balanced in 10 minutes.

Build Your Pet's Recipe
Built to medical-device standards
Designed by a cardiovascular implant engineer
Human-grade ingredients
All essentials. No junk.
Science. Not trends.
Validated for consistency. Built for life.
Founders' pets eat it first
Bella the cat, Macaroni the dog. Every day.