Research · open methodology

The research behind the bowl

Growlrr publishes its methodology in the open — the standard, the two validation models, and the study behind them — so writers, vets and researchers can read it, cite it and argue with it. It was developed by founder Prasanna Muralidharan, a computational-mechanics engineer (MS, University of Cincinnati) who did cardiovascular-stent R&D before applying the same measured-evidence discipline to pet nutrition.

What we share, and what we seal

✅ Shared & citable

The framework and its boundaries, the two validation models, the study results, the allometric energy model, and the free bowl-checker tool — released under CC BY-NC-ND 4.0.

🔒 Proprietary (not disclosed)

The exact sachet formulation / %w/w composition (the bill of materials) and the balancing-engine internals. These are trade secrets and are not part of what we publish.

Provenance

BARC is Growlrr's synthesis, and it names its debts. It inherits biological appropriateness from BARF (Biologically Appropriate Raw Food), coined by the veterinarian Dr. Ian Billinghurst (Give Your Dog a Bone, 1993), and the discipline of correcting a home diet to a published nutrient standard from BalanceIT, created by Dr. Sean Delaney (DVM, MS), a board-certified veterinary nutritionist and former UC Davis faculty member. Growlrr keeps NRC 2006 as the baseline and requires both axes — with a boneless, cooked base whose micronutrient residual is closed by a validated correction.

Citing this work

Please cite as “Growlrr (Growlrr Foods Pvt Ltd)” with a link to the relevant page, and keep the model names. Full licensing and citation terms — including the copy-paste attribution — are on the licensing page.