What we stand for
What does Growlrr stand for?
These are the principles behind the Growlrr BowlBalancer — the ideas that decide how we formulate, what we claim, and how we price. They are the reasons the product looks the way it does.
Science you can read, not marketing words.
Every claim we make traces back to a published reference or a specific result from our own validation. We would rather show you a number and where it comes from than describe a bowl as “natural” and leave it there.
We show our work.
We publish the output of our validation run — the same simulation that decides whether a recipe ships. You shouldn’t have to take our word for it; you should be able to look at the results and check them for yourself.
The animal comes first.
The label is read by the owner, but the food is eaten by the animal. Whenever those two pull in different directions — say, what looks good on a pack versus what the body actually needs — we optimise for the animal.
Fresh food is the foundation.
A sachet is not a meal. It is the precise micronutrient correction that completes a fresh home bowl — the calcium, iodine, copper, selenium and vitamins that grocery meat can’t reliably supply. The fresh food does the feeding; the sachet closes the gap. We say so at every step, because the two only work together.
We aim for the research standard.
We formulate to NRC 2006 — the National Research Council’s research reference for the nutrient requirements of dogs and cats — rather than to a minimum legal bar. It is the highest widely-recognised standard available, so it is the one we hold ourselves to.
Pricing in the open.
A sachet is priced at what it costs to make correctly, with high-spec ingredients and accredited lab testing. As we make more efficiently at scale, we pass that on: prices come down rather than margins going up.
See the principles in the product
The clearest way to understand what we stand for is to see how it turns into a daily plan. Read the full method, or build a bowl for your own pet.