What We Make
Our Products
Two products. One for cats. One for dogs. Both built on the same principle — fresh grocery meat is a great source of protein for our cats and dogs, but on its own it's incomplete. Growlrr fills the gaps precisely. Every day.
CatCore™ · For healthy adult cats. Obligate carnivores, treated like the alpha predators they are.
Cats cannot synthesise taurine, arachidonic acid, or retinol from plant sources. A near 98% fresh-meat-based diet is essential for their health, longevity and survival. CatCore™ delivers every micronutrient a cat cannot get from grocery meat alone — computed to meet NRC 2006 feline requirements when fed per the Growlrr Protocol diet chart.
Why Cat owners choose CatCore™
Guaranteed Analysis · CatCore™
Mock label · v300.1.0 draftEnergy: 10.52 kcal / 4.0 g unit
Key Ingredients
(descending %w/w)BSFL mealCalcium Lactate GluconateSardine mealChicken liver powderBone MCHABovine tallowOmega-3 fish oilLysine-HClAlgal oilBovine liver powderCalcium Citrate MalateMarine protein hydrolysateAntioxidant blendPotassium iodideTaurineVitamin EVit B1Selenium yeast
Manufacturing
- Shelf-stable 18 months
- Manufactured by a Leading Veterinary Pharmaceutical Co.
- Meets NRC 2006 nutrient requirements when fed per the Growlrr Protocol diet chart
*for a 4 kg anchor cat, includes cost of grocery meat
Buy real grocery meats from Blinkit or Licious, delivered to your door:
Steamed fresh daily in your kitchen.
Growlrr Completes the Rest.
You don't have to take our word for it. We simulated it over a million times — every time, our results held above NRC 2006 requirements.
Every day. For every cat.
Exact quantities computed in the recipe builder
Cat plan tiers · for healthy, active, indoor cats
anchor M = 1.0 · range 0.80 – 1.25Apartment-dwelling, non-feral. "Active" = 30 minutes to 1 hour of play per day. Activity matters more than calorie counting — a healthy cat on real protein and real fat (and very little starch or filler) burns naturally and holds shape. Same CatCore™ blocks at every tier; only the M-factor changes. The protocol underwrites the diet, your cat does the rest.
Caloric restraint. Weight loss target 0.5–1% per week.
Standard adult maintenance. Not for kittens, pregnant or lactating cats.
Active lifestyle. Higher caloric density.
DogCore™ · For healthy adult and active dogs. Facultative carnivores — more than 90% meat-diet for health and longevity.
Dogs can synthesise some nutrients from plants, but survival is not the same as thriving — fresh grocery meat is the basis of their protein, which still leaves critical gaps in minerals and vitamins. DogCore™ fills them precisely, computed to your dog's exact weight and activity using allometric scaling. Meets NRC 2006 requirements 100% when fed the right grocery meat as per Growlrr Protocol.
Why Dog owners choose DogCore™
Guaranteed Analysis · DogCore™
Mock label · v300.1.0 draftEnergy: 10.52 kcal / 4.0 g unit
Key Ingredients
(descending %w/w)Sardine mealBSFL mealOmega-3 fish oilCalcium Citrate MalateCalcium Lactate GluconateChicken liver powderBovine tallowBovine liver powderLysine-HClEggshellAlgal oilAntioxidant blendMarine protein hydrolysatePotassium iodideVitamin ETaurineVit B1Selenium yeast
Manufacturing
- Shelf-stable 18 months
- Manufactured by a Leading Veterinary Pharmaceutical Co.
- Meets NRC 2006 nutrient requirements when fed per the Growlrr Protocol diet chart
*for a 20 kg anchor dog, includes cost of grocery meat
Buy real grocery meats from Blinkit or Licious, delivered to your door:
*if tolerant
Steamed fresh daily in your kitchen.
Growlrr Completes the Rest.
You don't have to take our word for it. We simulated it over a million times — every time, our results held above NRC 2006 requirements.
Every day. For every dog.
Exact quantities computed in the recipe builder
Dog plan tiers · for healthy, active dogs
anchor M = 1.5 · range 0.80 – 1.80Apartment or yard-living, non-feral. "Active" = 30 minutes to 1 hour of walks or outdoor play per day. Activity matters more than calorie counting — a healthy dog on real muscle meat and real fat (and very little grain or filler) burns naturally and stays lean. Same DogCore™ blocks at every tier; only the M-factor changes. Calories don't make a healthy dog. A healthy diet, a real walk, and quality protein do.
Caloric restraint. Weight loss target 0.5–1% per week.
Standard adult maintenance. Not for puppies, pregnant or lactating dogs.
Active lifestyle / growth phase. Higher caloric density.
Your pet gets a personalised dose
Block count is computed to your pet's exact weight using allometric scaling — not a rough bracket. Build their plan to see the exact number.